Reader profile - The average reader of Mojo magazine is in his 40s; they like to reminiss about the music they listened to when they were younger as well as find out about new music that is of a similar genre.
You can see this from an edition of the magazine as the main article is about The Police who were a famous band in the 80s. There were also other articles about older bands such as Blondie and Jeff Buckly. However there are also newer artists featured such as Feist. The magazine is well written with lots of block text which may show that it is aimed for people very interested in music as well as quite affluent.
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